Daniel Highet

Daniel Highet’s career as a brand strategist, copywriter, marketing and public relations professional, and producer spans twenty years. Daniel's business insights and distinctly original and creative content have solved the communications challenges facing Fortune 500 global enterprises, small and medium-sized businesses, government agencies and startups. A survey of the many organizations he has been honored to serve includes Aligned Data Centers, American Express, General Electric, HP, Intel, Meta, NASA, Schering-Plough, Spectrum Enterprise, and actors Susan Sarandon and Martin Sheen.

Video • 2nd May 2022

Innovate, Disrupt, Repeat

Disruptive innovation. At Aligned, it’s in our DNA. It permeates everything we do. It’s how we’re creating a new standard for excellence, where adaptable, energy efficient and sustainable infrastructure is the driving force.

Forbes • 18th January 2020

What Effective Tech Communications and Great Film Have in Common

Your technology or telecom company has engaged a public relations firm, but six months into its retainer, open rates

Marketing Communications • 16th May 2022

Blended Learning and Teaching in the Connected Classroom

Teachers, students, and parents exhibited fortitude and resilience in adapting to online learning during the global health crisis. Now it’s time to give them more help in the classroom and to build on data and hard-won insight to shape the connected classroom and the future of education.

Executive Thought Leadership • 24th February 2020

What's Good for the Data Center Is Good for the Planet

The next time you look to your smartphone to recall the name of that actress who co-starred in that movie with the guy from that television series, consider a study which estimated that a typical internet search engine uses as much energy as illuminating a 60-W lightbulb for 17 seconds while emitting 0.2 grams of CO2.

Intel Looks at the IOT • 18th January 2020

Optimizing Edge Computing for the Internet of Everywhere

In the not-so-distant future, if not tomorrow, you will awaken feeling refreshed and alert from a good night’s sleep in a smart home with automatically adjusted temperature and lighting. Enjoy breakfast in a smart kitchen with a smart refrigerator that never forgets to order more milk or OJ. Head out for your morning run wearing an IoT-enabled athletic shirt that provides real-time biometric readings. And then drive your smart car to the smart city where you will undoubtedly do smart work in a smart building.

Intel Case Study • 1st June 2020

Helping Solve the Mysteries of the Universe

Located in Geneva, Switzerland, the physicists and engineers at CERN, the European Organization for Nuclear Research, are probing the fundamental structure of the universe. One of CERN’s flagship experiments is the Large Hadron Collider beauty (LHCb) experiment, which is set up to explore what happened after the Big Bang that allowed matter to survive and build the Universe we inhabit today.

Guide • 5th July 2022

Make Working From Anywhere Work

What began as a temporary shift to work-from-home during the global health crisis has evolved into a hybrid workforce with a new set of demands on your network.

E-book • 31st August 2020

The Cloud Gamer's Edge

A number of Big Tech and gaming companies have launched cloud gaming services in recent years. There are more than two billion gamers on the planet, but until cloud gaming arrived, there was no device-agnostic means available to access on-demand video game content.

Case Study • 10th January 2020

Aligned Ashburn Data Center

To look at Ashburn, Virginia, and its desirability as a location for Aligned’s flagship data center campus is to anticipate how the history of the Fourth Industrial Revolution will one day be written. Yes, it will document many technological milestones such as the internet, the PC, data centers and cloud computing. However, it will also be highlighted by some very specific places that even today are among the most significant plots of land on the planet.

E-book • 1st January 2020

Sustainability and the Green Data Center

Sustainability has become an essential criterion by which a company is judged by its customers, workforce, government and even its investors. As this eBook will explore, now is the time for the data center industry to elevate its environmental stewardship with energy-efficient infrastructure and renewable power resources.